Creation Nation

The source for Creator news, inside stories and sharp, unfiltered insights.

Dive into weekly analysis and insights of the creatorverse – its shocking realities, hidden inspiration, biggest stories, and the underlying tech – with Urth’s CEO Peter Montoya and his co-host.

Build your audience, your impact, and a better world for all

In a weekly show designed to both reveal the shocking reality and inspire, Creation Nation sees Urth’s CEO Peter Montoya and [Co-Host Title] [Co-Host Name] dive into analysis and insights of the creatorverse – its biggest stories, and the tech that powers it. 


If you’re a podcaster, video creator, influencer or crypto-preneur, this is where you’ll get the insight, tools and techniques you need to build your audience – and drive real-world change. Listen to conversations with wildly successful audience-builders; raise your eyebrows at bold predictions; learn from past wins and mis-steps, and hear your hosts bicker and banter like nobody you know.

Wish I Knew

“What I know now, that I wish I knew when I started.” Learn the hard earned lessons of experience that will save you blood, sweat & tears

Tested in the trenches

Through the funny, insightful, and encouraging stories from people who’ve built massive audiences, you’ll uncover the tools and techniques they’ve tested in the trenches.

Control Your Destiny

Learn how to monetize your passion and build a Creator business you can make a real living from. Build a life you’ll love, doing exactly what you love to do.

Stay on top of trends. Get the inside scoop. Build your own Creator empire.

I know a secret about you: you care.

Sure, you want a huge audience and predictable income, but more importantly you have something to say and lives to change.

I’m here to help you get your message to the people who need to hear it.

With social media algorithms changing hourly -threatening your audience,your income, and your impact – you need to think about how to make technology platforms work for you so the people who need to hear your message, do.

It’s a dangerous time to think that advertising monetization provides security, orr that advertisers will stay with you if you dare say something controversial or “cancelable” – no matter the good you aim to achieve.

Our job is to provide you with the crucial insights you need to get your word out.  

Over the past 30 years, I’ve been many things: serial entrepreneur, writer, speaker and a thought leader, on everything from personal branding to politics to social media technology. I promise you this: I will share only my very best advice on navigating  the ever-changing digital ecosystem as we unpack my proven approachs to building a rock-solid, loyal audience who’ll pay to consume your wisdom. 

Whether you’re a podcaster, YouTuber, TikToker, Writer or Influencer, you’ll get the latest thinking on how to build an enviable audience and predictable income that turns creators into institutions  – as well as guidance for how you can use that influence for good.

Thank you for allowing me to join you and your journey.

Peter Montoya

Meet your Host

Peter Montoya

Author of The Brand Called You, skilled keynote speaker, and seasoned entrepreneur of over a dozen businesses, Peter Montoya is an expert at bridging the gap between artist and business. A thought leader, skilled orator, tech entrepreneur, and successful business strategist, Peter’s expertise comes from decades of being deep in the trenches – guiding sales, marketing, service, and technology. 

He is currently building his latest game-changing tech startup, Urth, which is on track to transform the social media landscape by providing a civil, community-driven platform free of bots, trolls, and misinformation.

Come as a Creator, Leave as a Changemaker